A recent study in the Body Image journal reports that advertisements that feature everyday males are just as effective as those with super buff male model types. In fact, given the choice between the latter and no model at all, study participants chose no model. The ads were evaluated by both men and women, with consistent results across the board. The study does not mention females — and though there are notable standouts like Dove’s Campaign for Real Beauty, it seems sadly unlikely that the result would be the same for ads with women. We’d love to know — what do you think? Are ads with “average” men — and women– just as effective as those with the Adonises and supermodels?
Read more at the Vancouver Sun.
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Why Moms of Boys Need to Care About the Body Image of Girls
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2 thoughts on “Ads Featuring “Average Joes” Just as Effective”