About Us

Adios, Barbie: The One Stop Body Image Shop for Identity Issues including Size, Race, Media, and More!

Since the dawn of the world wide web (or at least since 1998), AdiosBarbie.com was the first feminist site whose mission was to broaden the concepts of body image to include race, gender, LGBTQ, dis/ability, age, and size. And while that’s a mouthful, we believe that body image, like identity, happens in the mind. In fact, a person’s body image has very little to do with one’s actual body. Rather, it comes from external influences, beliefs, habits and conversations.

For example, the average American sees over 5000 ads per day! How do we process what we see and what we’re sold? Do we question these media messages, or simply ‘ingest’ them? At Adios Barbie, we believe media literacy and critical thinking are powerful tools that positively shape the way we perceive the world and ourselves.

Awareness and action are the antidote. By taking a step back, we can identify where negative or disempowering beliefs originate (e.g., the media, culture, peers, family, our own limiting self-talk).  As we grow conscious, we can shift from being passive consumers to an active role, crafting our identities on own terms—instead of trying to keep up with an unattainable ideal.

At Adios Barbie, we create articles, collaborate on campaigns, lectures, events that redefine perceptions of identity, body, beauty, and power. We’re committed to creating a world where everyone is safe and at home with who they are. We say:

Think freely and live fully!

—The Adios Barbie Crew

Check out our fantastic Team, Contributors and Interns!

You can email us at info at adiosbarbie dot com