Dove Doesn’t Redefine Beauty, It Reinforces It

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Editor's note: At Adios Barbie, our goal is to bring you the best voices and resources on the web that empower you to be at home in your body, mind and soul,  free from external bias and internal constraint. We are thrilled to introduce you to the work of Beauty Redefined, who like us, are committed to a world where women and girls … [Read more...]

If You Must Think About Your Weight, Think These 10 Things

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By: Lindsay Kite and Lexie Kite from Beauty Redefined   Another day, another opportunity to think about how much space you, as a woman, take up. That’s how it feels when you can’t throw a fat-burning supplement without hitting a visual about the losing of the weight or the gaining of the weight, and who gained what, how … [Read more...]

Body Shame Bowl XLVII: Advertising Cultural Ideals Does No One Any Good

Go Daddy's "Perfect Match" advert

By Allison Epstein, Intern (2013) Unless you’ve been living in a cave somewhere away from any form of mass media, you’ve probably noticed a common theme in print ads and commercials. Advertisers are now not only selling us products, they’re selling us another object that we consume by virtue of just seeing it: ourselves. Not … [Read more...]

PETA’s Porn Charade: to Return to Tried-and-True Misogyny & Sizeism?

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By Ashley-Michelle Papon Almost a year after People for the Ethical Treatment of Animals (PETA) disclosed their intention to defend our beastly bedfellows by showcasing the virtual bedroom habits of our kind, the activism-after-dark site has finally gone live. Well, they DID go live for a little while. After a brief time … [Read more...]

Downcast, Decapitated and Dead: Why Don’t Women on Book Covers and in Ads Stare Back?

Marie Claire 2007

By Sayantani DasGupta In 2007, I was flipping through the latest issue of Marie Claire magazine, when I stumbled upon a striking image. It was this full color photo of several brown-skinned, pregnant women in vibrant colored saris, and it accompanied an article on what’s been sensationally called the “wombs for rent” industry: … [Read more...]

Why Are We Still Whitewashing?

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By Sayantani DasGupta Images matter. They matter a lot. Images on magazine and book covers not only reflect what we, as a society, think is beautiful, but they seep into our individual and collective consciousness – urging us to emulate those thinner, younger, taller, richer and yes, whiter images. Race is a critical part of … [Read more...]

PETA and Porn: Exploit Women, Not Animals

PETA ad featuring Pamela Anderson that was banned by the city of Montreal in 2010 for being sexist.

By Ashley-Michelle Papon Just in time for the chill of the holidays, the marketing wizards at People for the Ethical Treatment of Animals (PETA) have come up with a new way to keep converts to animal welfarism warm. Within the next month, PETA will capitalize on their previously raunchy skin campaigns with a companion porn site. … [Read more...]

Marie Claire’s “Love Your Body Issue” is a Big Fail

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By Elena Rossini A couple of weeks ago I read that the November 2011 issue of Marie Claire South Africa featured several thought-provoking ad campaigns by major advertising agencies on the topic of “Love Your Body.” I thought it would be wonderful to showcase this in my documentary “The Illusionists.” Thanks to the fabulous Jill … [Read more...]

When Did My Tampon Become a Fortune Cookie?

Fortune Cookie Tampons

By Sayantani DasGupta Apparently, when I wasn’t looking, some corporate geniuses decided that tampons should come packaged with perky self-help style advice. I can see the business meeting now: “Hey, I know what a menstruating girl or woman might need at ‘that time of the month’ alongside product absorbency! How about some … [Read more...]

Remembering Ruby

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By Sharon Haywood, Co-Editor Fifty-something-old Barbie[1] might be middle-aged but she sure doesn’t show it. When she was in her 30s, her manufacturer Mattel sent her for plastic surgery, not to maintain her youthful appearance, but rather in response to market demands to morph her into a more realistic-looking doll. In 1992, … [Read more...]