Dove Video Shown to Impact Girls’ Self-Esteem

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The Dove "Evolution" Video Clip

Frame from the Dove "Evolution" video.

‘No wonder our perception of beauty is distorted’ – that’s the concluding catchphrase of a one-minute video called ‘evolution’ made by Dove a few years ago to show how cosmetics and computer trickery are used to create the unrealistic portrayals of female models on advertising billboards. Now a team of researchers at the University of the West of England, led by Emma Halliwell, have tested whether viewing this short video can buffer young girls against the negative effects of looking at images of ultra-thin female models. Past research found such a benefit when adult women viewed a similar video but this is the first time the idea has been investigated with young girls.

Read more: British Psychological Society Study

Watch: Dove “Evolution” video

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