Debenhams Department Store: Bona Fide Diversity


Debenhams Diversity

Debenhams for Diversity by Ben Barry at AnyBody

Last week, the UK department Debenhams launched an advertising campaign for their Principles fashion line that features models of a variety of sizes, backgrounds, and abilities. The print advert features a petite 5’4 model, a size 16 model, a size 10 model, and a wheel-chair using model. Debenhams is the first UK high street retailer to employ a model who uses a wheelchair in an advert.

Michael Sharp, Debenhams’ Deputy Chief Executive, said: “We cater for women of all shapes and sizes, young and old, non-disabled and disabled, so we wanted our windows to reflect this choice.”

Read more at AnyBody.

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  2. […] March of this year, we highlighted how the UK department store, Debenhams illustrated their commitment to diversity by launching an advertising campaign for a new fashion line featuring models of various shapes, […]