Last week, the UK department Debenhams launched an advertising campaign for their Principles fashion line that features models of a variety of sizes, backgrounds, and abilities. The print advert features a petite 5’4 model, a size 16 model, a size 10 model, and a wheel-chair using model. Debenhams is the first UK high street retailer to employ a model who uses a wheelchair in an advert.
Michael Sharp, Debenhams’ Deputy Chief Executive, said: “We cater for women of all shapes and sizes, young and old, non-disabled and disabled, so we wanted our windows to reflect this choice.”
Read more at AnyBody.
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