Jessica Simpson’s New Plus-Size Denim Line

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These ain’t your mama’s Daisy Dukes! Weeks after her own curves made magazine covers, Jessica Simpson announced the rollout of her own plus-size denim line. Avenue stores are now selling Jessica Simpson jeans in sizes 12-24. Man, does she ever know how to turn negative press into a profit.

Just goes to show: there’s no such thing as bad publicity! That said, we’re thrilled that a celebrity is putting some material where her mouth is, and bringing more fashion choices to her curvy sisters.

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