Toys Wars: Studies Show Media Messages about Boys and Girls Matter

Most used words in ads for boy toys. (courtesy of Achilles Effect)

By Dr. Jennifer Shewmaker; crossposted with permission from JenniferShewmaker.com     There are very clear lines drawn in advertisements directed to children between who (and what) toys are for, boys or girls. Packed into these ads are consistent messages about behaviors, interests, and activities that are … [Read more...]