Ads Featuring “Average Joes” Just as Effective

Study finds that male consumers respond equally to ads featuring everyday guys OR male models. Photograph by: Photos.com, canada.com

A recent study in the Body Image journal reports that advertisements that feature everyday males are just as effective as those with super buff male model types. In fact, given the choice between the latter and no model at all, study participants chose no model. The ads were evaluated by both men and women, with consistent results … [Read more...]

What Men Really Think of Your Body Before Sex

Michael Jackson

...It’s 1 a.m., and that someone special has decided to walk you all the way to the front door after an incredible date. You already know it’s about to go down, since the two of you have been dancing around the horizontal waltz for far too long. So far so good, after the first rounds of your short-lived courtship. But holding … [Read more...]

A Male View of Women’s Battle with their Bodies

Photo by PHILIPPE HAYS

By William Leith published as "Women and body image: a man's perspective" at Telegraph.co.uk on May 23, 2010 Ever wondered why a man can look at an advert featuring a six-pack and laugh, while a woman might look at a photograph of female perfection and fall to pieces? William Leith thinks he might have uncovered the … [Read more...]

Deprivation and Dehydration Standard for Male Models

Male model Daniel Martin for Men's Health magazine

"You, too, can't have a body like this" by Peta Bee at The Times Online Daniel Martin regularly puts his body through hell. For days at a time he restricts fluid intake so severely that the resulting dehydration causes headaches, haziness and overwhelming fatigue. Having trained for weeks like an Olympian with high-intensity … [Read more...]

Dove and Diversity: Not Just for Women

In 2005, a group of ad executives stripped down to support Dove's Campaign for Real Beauty. The photo does not promote Dove's new men's line. The Toronto Star

By Sharon Haywood Ads for cars, beer, and action movies typically dominate the costly airtime during Super Bowl.  But during The Big Game of 2006, it wasn't another Bud Light commercial that captivated viewers. Instead, the Dove Campaign for Real Beauty reached an estimated 90.7 million football fans via a 45-second spot that … [Read more...]

The Reality Behind the Quest to be “The Biggest Loser”

BiggestLoserBfr

These days it seems that a lot of folks regard our call to accept yourself (and others) at any size, as uniformed support of fat or obese people who engage in unhealthy eating behaviors and habits. Many claim you can't be fit and fat, despite the evidence that shows otherwise. We believe that being fat or obese doesn't warrant … [Read more...]