Face Value? Study Claims Makeup Makes Women Appear More “Competent”

The NY Times reported on a study of 25 Black, White, and Hispanic women between the ages of 20-50 who were photographed wearing various levels of makeup.

By Ophira Edut Does the mascara make the woman? The New York Times published results of a study (see the article here) claiming that a moderate amount of makeup "increases people’s perceptions of a woman’s likability, her competence and (provided she does not overdo it) her trustworthiness." … [Read more...]