Body Shame Bowl XLVII: Advertising Cultural Ideals Does No One Any Good

Go Daddy's "Perfect Match" advert

By Allison Epstein, Intern (2013) Unless you’ve been living in a cave somewhere away from any form of mass media, you’ve probably noticed a common theme in print ads and commercials. Advertisers are now not only selling us products, they’re selling us another object that we consume by virtue of just seeing it: ourselves. Not … [Read more...]

Girls like Boogers, Boys like Romance: Let’s Get Beyond Gender in Children’s Books Already, People!

"Lunch Walks Among Us" the first in the Mad Scientist series by Franny K. Stein

By Sayantani DasGupta Back in September 2010, the Wall Street Journal (WSJ) sent cyberspace into a tizzy with the article How to Raise Boys who Read. Hint: It's not with gross-out books and video game bribes. I don't think the article is really that controversial. The writer, Thomas Spence, rants a little about Captain … [Read more...]

The LEGO Disconnect on Gender

lego-friends-box

By Crystal Smith As most readers may know, there has been a huge uproar over LEGO’s newest product line, LEGO Friends. (Google it. You can’t miss it.) Regular readers [at The Achilles Effect] might also know that LEGO has been one of my favorite targets for a while now. Like the people protesting the LEGO Friends line, I have … [Read more...]