Remembering Ruby

ruby body shop

By Sharon Haywood

Fifty-something-old Barbie[1] might be middle-aged but she sure doesn’t show it. When she was in her 30s, her manufacturer Mattel sent her for plastic surgery, not to maintain her youthful appearance, but rather in response to market demands to morph her into a more realistic-looking doll. In 1992, Barbie’s waistline slightly expanded. Then in 1998, Mattel altered one version of the doll—Really Rad Barbie—giving her a decreased cup size and slimmer hips. Currently, her estimated measurements—38-18-34—contrast greatly with the American woman’s average of 41-34-43[2]. Barbie’s curves fall several inches short of what typical women possess today.

Considering that the average woman in the U.S. is a size 12/14, a doll that wears a double-digit dress size would be a much more accurate reflection of American women. The late Anita Roddick (1942-2007), the founder of The Body Shop, thought the same. In 1997, the socially-conscious international cosmetics franchise and Host Universal created Ruby: a chubby-cheeked, chestnut-haired, computer-generated figurine. Ruby was the brainchild of The Body Shop’s self-esteem campaign, “Love Your Body.” Her size 16 image was accompanied by the caption, “There are 3 billion women who don’t look like supermodels and only 8 who do.” She sent the message that you should love what you’ve got, not loathe it.

If you’re familiar with Ruby, you know that she’s not easy to locate. So, where’s this confident and curvaceous character been hiding? You can find her here, alongside other rejected and banned ads.[3] We can thank Mattel for Ruby’s label of “Banned.” The U.S. toy manufacturer thwarted the innovative campaign in its early days by serving The Body Shop with a cease-and-desist order; all posters had to be removed from American shops. Why? In Roddick’s own words:

“Ruby was making Barbie look bad, presumably by mocking the plastic twig-like bestseller … Mattel thought that Ruby was insulting to Barbie.”

Outside of Roddick’s explanation on her website, no other information regarding Mattel’s specific legal grounds can be found online. We can surmise that Ruby’s rolls and less-than-perky breasts were the offending culprits.

This year Ruby would have turned 14. But imagine if she had grown from being a self-esteem campaigner into a three-dimensional doll in direct competition with Barbie. Do you think that when she would have reached her 30s, she would have gone under the knife, too? Would the folks at The Body Shop have decided she needed a tummy tuck, a breast lift, and some lipo to give her a competitive edge? The Body Shop’s global communications head told the New York Times that Ruby represented “a reality check” in contrast to the “stereotypical notions of unattainable ideals.” Odds would tell us that the Rubenesque beauty wouldn’t have any part of her body nipped or tucked; in fact, like many women approaching middle-age, she might even have gained a couple of pounds. Regrettably, we’ll never know for sure.

Although Ruby’s existence was short-lived, her presence generated controversy. She caused Mattel to sit up and take notice. Along similar lines, consider that Barbie underwent cosmetic surgery to appease consumers’ demands. Although Mattel was conservative in its alterations of Barbie’s figure, the company did respond to the public. Furthermore, with sales of the blonde figurine consistently dropping,[4] the toy manufacturer has even more incentive to cater to the customer. If more and more women let corporate giants like Mattel know what they really want, who’s to say that Barbie’s waistline (and the rest of her) can’t fill out as she eases into her fifties? Something to ponder in memory of both Ruby and the visionary Roddick.

Originally published at Any-Body on June 21, 2009. Cross-posted with permission.


[1] When Any-Body originally published this post in 2009, Barbie had just turned 50 years old.

[2] I cited body measurements for White women ages 36 to 45 to reflect Ruby’s race. For the same age group, the average measurements for Black women are 43-37-46; 42.5-36-44 for Hispanic women; and 41-35-43 for Asian women.

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Dolls: It Matters if You’re Black or White

The Los Rebeldes Dolls (Rebel Dolls)

By Whitney, Contributor

(Originally published August 2009)

As a college student, I had spent most of my college career wrestling with the concept of how I have white privilege. Through my studies, I tried to learn about and deconstruct our society’s power structure and my place in it.

Recently, in a Northern California Target of all places, it all came into glaring perspective for me.  As I stood in the doll aisle, I saw what Peggy McIntosh had been talking about in her groundbreaking article, “White Privilege:  Unpacking the Invisible Backpack “. I scanned the aisle and noticed that the majority of the dolls were white. The portion of the aisle that the “non-white” dolls inhabited seemed like an afterthought, like, “Oh yeah, we have to put out some black and brown dolls, huh?  Almost forgot!”.

Bratz Dolls

I stood in the aisle almost paralyzed as I slowly turned around and looked, really looked, at what was on the shelves. The white dolls were overwhelming the majority of products. The colors they were dressed in were all pastels and they were all some kind of princess, professional, or fashionista.  As I slowly turned and faced the “brown” doll section, I noticed that this population wore bright and bold colors like red, black, purple, hot pink, and even electric blue. These dolls were more like caricatures with their over plumped red lips, caked on make-up and super short skirts. Instead of being adults, like their white counterparts, these dolls were students in middle or high school.  The Latina and Black dolls were very sexily, if not scantily, dressed–the opposite of the white dolls. I’m not sure what school these dolls were supposed go to, but whatever school it was, it allowed super short and tight clothing. Sure fairy princess Barbie may be in a leotard, but for some reason the dolls of color looked like a watered down version of the classic sexual fantasy: the naughty catholic school girl.

The Los Rebeldes Dolls (Rebel Dolls)

The thought popped into my mind that if a little girl of color wants a doll that’s a princess from Target, she’ll have to choose from the white ones.  Sure she could buy a doll with her skin color and make her into a princess, but it wouldn’t be the same as seeing one on the shelf already made for her.  I know that we could bring in the argument about whether or not a princess is the right thing for any girl to want to be, but just go with me for a second while I try and explain what I saw.

There was an absolute lack of choice in the doll department.  I believe that this lack of choice extends into every area of life and is detrimental to the spirit of young girls everywhere, whatever their race.

At a very young age, girls (and boys) begin to ask the question of “why?”  Why aren’t there any dolls that are like me, that like to swim and ride bikes?  Why aren’t

Plunging Neckline Sexier Black Barbie (from the Barbie Basics Collection)

there more dolls that look like me, with brown hair and skin? Why?  Why? Why?…

There are many other, nicer sounding answers, I’m sure. But at this point in my life (I don’t have kids) I want to say very bluntly:

“Sorry kid, it’s called white privilege. And just about everything, everywhere, everyday, is colored by it. That’s why.”

Editor’s Note: The Barbie Basics Collection was released in 2010, after this piece was originally published. One of the Black dolls caused controversy as the plunging neckline on her dress seemed at bit more sexualized than her counterparts in the collection.

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The False Mirror: On Diversity, Bizarre Barbies, and Body Image Activism

Photo by Ilene Seganove, ‘The Dissatisfactions Of Ilene Segalove’

By Sayantani DasGupta

Photo by Ilene Segalove, ‘The Dissatisfactions Of Ilene Segalove’

There’s a character on television’s The Vampire Diaries who is called “Vampire Barbie.” Which I think is kind of ironic. Because on the one hand, vampires aren’t supposed to see themselves in mirrors – and yet, that’s what the cultural icon of Barbie is all about. A certain kind of unattainable, bizarrely proportioned, able-bodied, white, blonde-haired, and blue-eyed beauty ideal – an ideal that reflects back to girls and women what we are not rather than what we are.

This idea of “the false mirror” is one I’ve been thinking a lot about lately. Because I think it’s a sociocultural secret weapon for a lot of different oppressions – sexism, racism, able-ism, homophobia. Each of us are shown an image of a “normal” that is antithetical to who we are, and in the process, rendered unable to see our own true reflections in the world around us. The most insidious thing about this onslaught is that it isolates us, limits us from making alliances with others, and prevents us from seeing its systemic roots. “This is about me” we think in our miserable solipsism, rather than thinking “this is about capitalism, imperialism, and body oppression and I’d better hurry up and raise hell about it.”

In her memoir Autobiography of a Face, Lucy Grealy beautifully describes how this “false mirror” of social acceptance ate away at her self-esteem and self-worth. As a child, Grealy was diagnosed with cancer of the jaw – a disease whose treatment left her missing a jaw bone, and her face permanently altered. She spends her childhood and teenage years having one surgery after the next – all in an attempt to make her face look more “normal.”

I had not looked in a mirror for so long that I had no idea what I objectively looked like … for all those years I’d handed my ugliness over to people and seen only the different ways it was reflected back to me … [Society] tells us again and again that we can most be ourselves by acting and looking like someone else, only to leave our original faces behind to turn into ghosts that will inevitably resent and haunt us. (222)

The first time I read Autobiography of a Face, I felt as though it was written about me. Although I’m neither disabled nor what society would term facially “disfigured,” as a brown girl growing up in the heart of the American Midwest, I knew what it was like to hand my face, self, and self-concept “over to people” and see only “the different ways it was reflected back to me.” As a daughter of immigrants, as a brown-skinned girl in a predominantly white environment, racism operationalized itself in my life in both obvious and insidious ways – from racial epithets to calls of “why don’t you go back to where you came from” to subtle signals from my peers that I was less acceptable, less attractable, less “normal,” less … everything.

Movements around body empowerment and toxic body culture in the United States recognize that the self-concepts of girls and women (as well as boys and men) are being increasingly held hostage by the magic mirrors of media and consumerism that dictate what we should aspire to look like, smell like, act like, think like, and of course, shop like. Only recently, I attended The Endangered Species: Women summit in New York, a fantastic gathering of inspired and inspiring men and women dedicated to examining and undermining social constructions of acceptable femininity, sexuality, body size, and the like.

As I reflected in this guest post on feministing.com, however, the way that body acceptance movements have often been framed – at least publicly – lead a lot of women to feel marginalized from them. “Oh, that’s not my issue” we think – perhaps because we don’t see other women of color, women with disabilities, queer women, etc. represented. Or, even if we see women “like us” reflected, perhaps the agendas of the movements – the ways the arguments seem framed – feel exclusionary. Or, maybe, despite best efforts to include diverse voices in both actual numbers and conceptual vision, certain “ghosts” of the 1970’s mainstream women’s movement still haunt us – a movement which galvanized so many of our mothers (mine included), gave us critical ideas like “the personal is political,” and yet, a movement which also declared “sisterhood is global” without always examining its own role in other women’s oppressions (see bell hooks’ classic book Aint I a Woman?’ Black Women and Feminism).

Embodiment politics is everyone’s issue. But if we don’t critically examine its unintended assumptions, it risks silencing many of the very voices it seeks to include.

Hula Honey Barbie

To pay homage to this website’s title, let’s go back to our original metaphor, and consider “ethnic” versions of the Barbie doll. “Oriental” Barbie (*gag*), “Kwanzaa” Barbie (no, really?), and “Hula Honey” Barbie (double gag) are all based on one of two tropes – the first is an “ethnification” of the original white Barbie – in other words, a simple coloring of skin without changing of size, features, etc. – a process which only reinforces the white Barbie as “normal” and the ethnic Barbies as derivatives. The alternate formulation is exoticizing and “Other”-izing – whereby the ethnic is made colorful, flamboyant, homogenous – and ultimately “cute and harmless.” In either case, the “false mirror” remains.

So, what does this tell us about body acceptance movements? Simply including “other” women in a pre-existing movement smacks of the first “ethnic Barbie” trope – whereby nothing really gets changed but color, ability, culture, etc., and faces and bodies get added to the mix. Alternately, focusing solely on “distant” or “exotic” issues such as acid-throwing or FGM risks enacting a kind of “savior” mentality of Western body activists toward their transnational sisters, while possibly ignoring racism, able-ism, and the like closer to home.

What is the answer?

Well, in all humility, I’m not sure there is AN answer. But I do know that one answer might be to follow that sage advice of bell hooks and organize “from margin to center” rather than the other way around. For me, as an able-bodied woman, this means seeing how much the words of Lucy Grealy have to teach me about disability and embodiment, while simultaneously recognizing I can only approach her experience, but never fully understand it. It also means knowing that, as a woman of color, I’ll sometimes have to remind colleagues that their agenda isn’t as inclusive as it could be. For all of us, it means thinking about sexualization of women in advertising alongside critiques of capitalism. It means addressing intimate partner violence and imperialist justifications for international wars. It means not talking about size activism without also talking about trans-activism or disabled activism or anti-racist activism.

In the end, it’s not about (metaphorically) buying out a warehouse full of “wheelchair Barbies” in order to show how inclusive we are. It’s not about buying anything, and certainly not about Barbie, at all. It about moving away from old tropes and expectations, challenging structural forces, and making alliances while recognizing that not all alliances will work all the time. It’s about being courageous enough to examine our own true faces – and finding beauty in our complex diversities. It’s also about, as Courtney E. Martin urges us in this profound charge, becoming that which we have never seen.

Let’s shatter those false mirrors once and for all.

(As for the haters and oppressors, we can just sick Zombie Barbie on them.)

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* * *

Please welcome Sayantani DasGupta, our newest member of the Adios Barbie team. You can read her full profile here.

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Barbie’s Plummeting Neckline Causes Uproar

-1

“‘Busty Barbie’ in Mattel’s new Back to Basics Barbie collection is too revealing for some parents” by Tracy Miller at the NY Daily News

 

Barbie has always been known for her curves – but a new doll from Mattel is upping the ante, much to some parents’ consternation.

The Barbie “Back to Basics” collection is a new line of Barbie dolls dressed in stylish cocktail attire: Little black dresses, off-the-shoulder frocks and tiny strapless numbers. But one doll in the line is grabbing all the attention: No. 10, who’s quickly earned the nickname “Busty Barbie.”

Read the full story at the NY Daily News

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PinkStinks: Challenging Girly Stereotypes

Mark Hall/Getty Images

Not So Pretty In Pink: Are Girls’ Toys Too Girly? by Beth Gardiner at Time

Mark Hall/Getty Images

Mark Hall/Getty Images

Twin sisters Abi and Emma Moore noticed a few years ago how different their south London houses looked as Abi’s started filling up with her sons’ toy dinosaurs and trains and Emma’s turned pink and girly with her daughters’ playthings. Already frustrated by the barrage of pretty princesses and sparkly fairies marketed to girls, Emma says she reached a breaking point when she watched her daughter open a huge haul of presents at her sixth birthday party. Out of 40 gifts, Emma recalls, only three were items not designed solely for girls – two games and a set of colored pencils. Much of the rest, including several Barbies and a play-makeup set, ended up at a local charity shop, but the shock Emma felt stayed with her.

Not long afterward, she felt compelled to do something about it. In 2008, she and Abi, both 38, started an advocacy group called Pinkstinks, which they hope will spark a shift in a popular culture that they say puts girls “into a pretty little box” from birth, offering them toys that emphasize the importance of looking good and being feminine, while the boys are allowed to go exploring and get dirty. The sisters have launched campaigns to pressure retailers to move away from such stereotypes, like their recent effort to help persuade the British supermarket chain Sainsbury’s to repackage a doctor costume that was labeled for boys and a nurse’s outfit labeled for girls.

Read more about PinkStinks at Time

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Joan Holloway Barbie Proves Plastic is Less Fantastic

madmenbarbie

By Mara Betsch, Health.com

Joan Holloway, Christina Hendricks’s character on Mad Men, is known for two things: her attitude and her curves. “She’s got fire to her. She snaps back. And men love her because she’s in touch with her sexuality and femininity,” Hendricks told USA Today in 2008. So what would Joan Holloway have to say about her Barbie counterpart?

Mattel recently announced that they will create Barbie and Ken dolls of four popular Mad Men characters: Roger Sterling, Don Draper, Betty Draper, and Joan Holloway. They will sell as collectibles for $75 apiece.

Though Joan’s dress, accessories, and hairstyle are a perfect imitation of the show’s femme fatale, there’s something missing: her curves! In fact, her body looks exactly like Betty Draper’s. It just makes me wonder why there’s so much attention to detail, except in the shape of her body.

Especially with the slow addition of plus-size models to fashion magazines – and even fashion shows, it seems like there has been a recent move toward embracing a healthy, curvy figure. I can’t help but think that downsizing Joan’s curves is a step backward.

Though I agree that sometimes people confuse curvy and healthy with obese and overweight, Christina Hendricks has an enviable figure. She appears to have a healthy BMI, dresses well for her shape, and has body confidence. And, for young girls (and women), that’s a more realistic expectation than Barbie.

What do you think of the Joan Holloway Barbie?

via: Joan Holloway Barbie Loses Curves – Diet & Weight Loss – Health.com.

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A Picture Worth a Thousand Words

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Barbie’s Ankles Too Fat for Louboutin’s StyleList Fashion Blog

Picture 14

Silly us. All these years we thought Barbie was the picture of perfection. Turns out, we were wrong.

Christian Louboutin thinks Ken’s better half is carrying some extra padding in her ankles.

Louboutin — the latest fashion designer to give the plastic icon a makeover (others have included Diane von Furstenberg, Anna Sui and Givenchy) — has revamped three Barbies from “top to toe,” reports WWD.

Read more: StyleList

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A Picture Worth a Thousand Words

harlemgirls

Originally posted from the New York Times.

I was struck by this image for it says so much about our culture. The other day a Chinese American friend told me her daughter wished she could look like her White doll. I guess the more things change, the more they stay the same. It’s a shame. If you’re coming across the same issue or just want your children to have their world reflect them, check out Dolls Like Me. They rock our world!

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Move Over Barbie, Now There’s Something Meatier

Real Woman Barbie, the Ditto Version

Real Woman Barbie, the Ditto Version

Vogue UK wrote this piece for their website on the new “Wouldn’t It Be Nice” Barbie doll version of musician Ditto.

WHAT does Beth Ditto have in common with Barbie? The answer: more than you think. In keeping with fashion’s recent preoccupation with dolls (Roksanda and Gareth Pugh designed outfits for Barbie and Ken, respectively), Ditto’s curves have been translated into pint-sized proportions to give a sneak peek of her collection for Evans, with hits stores in July.

Superdoll Collectables London created the one-off doll, which is set to make an appearance in the Rankin campaign imagery of the collection. So what can we expect from Ditto’s design team? A capsule range full of slouchy, rock-inspired clothes and accessories with enough sparkle to give Barbie a run for her money.

Julia Neel

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