Media Literacy 101

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By Melissa A. Fabello So, I’ve been doing a lot of talks on media literacy lately. In the past six weeks alone, I’ve done presentations and panels on media literacy at Carroll University, Widener University, Temple University, and for Women’s Way in Philadelphia. People are really into it. So I thought maybe it was about time to … [Read more...]

It’s Here: Day of the Girl 2013!

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By Allison Epstein and Erin McKelle Looking for a reason to celebrate October 11 other than it finally being Friday? How about the Second Annual International Day of the Girl? Created in 2011 by the United Nations to “recognize girls’ rights and the unique challenges girls face around the world,” the Day of the Girl provides … [Read more...]

Body Shame Bowl XLVII: Advertising Cultural Ideals Does No One Any Good

Go Daddy's "Perfect Match" advert

By Allison Epstein, Intern (2013) Unless you’ve been living in a cave somewhere away from any form of mass media, you’ve probably noticed a common theme in print ads and commercials. Advertisers are now not only selling us products, they’re selling us another object that we consume by virtue of just seeing it: ourselves. Not … [Read more...]

PETA’s Porn Charade: to Return to Tried-and-True Misogyny & Sizeism?

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By Ashley-Michelle Papon Almost a year after People for the Ethical Treatment of Animals (PETA) disclosed their intention to defend our beastly bedfellows by showcasing the virtual bedroom habits of our kind, the activism-after-dark site has finally gone live. Well, they DID go live for a little while. After a brief time … [Read more...]

Regenerating Hymens and Bloody Sheets: What’s Really Going On Down There?

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By Therese Shechter A few months ago at a dinner party, the topic of hymens came up (don’t all your dinner parties go like this?) and how on rare occasions the membrane is completely sealed and has to be surgically opened. One of the men there wondered how the condition could go unnoticed, seeing as it would block the … [Read more...]

PETA and Porn: Exploit Women, Not Animals

PETA ad featuring Pamela Anderson that was banned by the city of Montreal in 2010 for being sexist.

By Ashley-Michelle Papon Just in time for the chill of the holidays, the marketing wizards at People for the Ethical Treatment of Animals (PETA) have come up with a new way to keep converts to animal welfarism warm. Within the next month, PETA will capitalize on their previously raunchy skin campaigns with a companion porn site. … [Read more...]

Marie Claire’s “Love Your Body Issue” is a Big Fail

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By Elena Rossini A couple of weeks ago I read that the November 2011 issue of Marie Claire South Africa featured several thought-provoking ad campaigns by major advertising agencies on the topic of “Love Your Body.” I thought it would be wonderful to showcase this in my documentary “The Illusionists.” Thanks to the fabulous Jill … [Read more...]

When Did My Tampon Become a Fortune Cookie?

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By Sayantani DasGupta Apparently, when I wasn’t looking, some corporate geniuses decided that tampons should come packaged with perky self-help style advice. I can see the business meeting now: “Hey, I know what a menstruating girl or woman might need at ‘that time of the month’ alongside product absorbency! How about some … [Read more...]

In the Name of Girls: The AMA Calls for Magazine Ads to End Photoshopping Bodies

In 2001, two media literate students produced this image  to raise awareness on the media and body image.

By Pia Guerrero, Co-Founder/Editor When we first launched the Adios Barbie website 12 years ago, I had to explain what the term 'body image' meant to friends and family when they asked what I was up to. I was leading a lot of media literacy workshops at the time where I often had to prove to skeptical teachers and students that … [Read more...]

Ads Featuring “Average Joes” Just as Effective

Study finds that male consumers respond equally to ads featuring everyday guys OR male models. Photograph by: Photos.com, canada.com

A recent study in the Body Image journal reports that advertisements that feature everyday males are just as effective as those with super buff male model types. In fact, given the choice between the latter and no model at all, study participants chose no model. The ads were evaluated by both men and women, with consistent results … [Read more...]