At
a meeting for Palm Pilot's "Simply Palm" campaign:
Ad
Guy #1:
So, how do we want to sell this thing?
Ad
Guy #2: Well, we want to emphasize that it's got something
for everyone by spotlighting people in different professions.
Like this one: She's a dancer. We'll show that she keeps
everything from her practice schedule to the reviews of
her shows to reminders to buy leg warmers on her Palm
Pilot.
AG#1:
Terrif. And she's a dancer, so we could show her in some
dance-y position, holding the PP.
AG#2:
Love it. But better, how about we show her naked? Naked
says dancer better than some little plie.
AG#1:
And nothing says "Simply Palm" better than a naked dancer!
AG#2:
Damn, this job is easy. Lunch?
—Andi
Zeisler
