California Billboards Get a Makeover

 

The anonymous folks calling themselves the California Department of Corrections are responsible for this brilliant billboard modification. This prolific and highly skilled band of anticonsumerist havoc-wreakers have an impressive and ever-growing oeuvre that includes "Freshness First. Farmworkers last. Lucky you're middle class," which appeared outside a store in the Lucky supermarket chain during last summer's flap over working conditions for strawberry pickers, and a Maxwell House ad turned police brutality protest.

—Lisa Miya-Jervis