Ads With ‘Real’ Women Don’t Work:


By Matt Van Hoven of Mediabistro A study from Arizona State University, University of Cologne in Germany and Erasmus University in the Netherlands found that campaigns utilizing real sized women, which includes 'plus-sized' models, "are unlikely to work on their intended customers". "We found that overweight consumers … [Read more...]

Perceptions Shown to Affect Desire to Lose Weight


Her Body: Women and Weight - By Barbara Kantrowitz - A few months back Pat accidentally tried on a pair of size 2 jeans at an outlet store and was astounded to discover that they fit. Of course, she bought them; she had never had a pair of size 2 pants in her closet?ever. But she couldn't resist asking the clerk why … [Read more...]

Girls and Dieting: Then and Now


By Jeffrey Azslow The Wall Street Journal September 2, 2009 One day in January 1986, fourth-grade girls at Marie Murphy School in Wilmette, Ill., were called down to the principal's office. A stranger was waiting there to ask each girl a question: "Are you on a diet?" Most of the girls said they were. "I just want to … [Read more...]

New Study: When Positive Thinking Goes Bad

Senator Al Franken spoofing the Positive Thinking Movement as Stuart Smalley from SNL

By John Cloud at TIME magazine Yes, I Suck: Self-Help Through Negative Thinking In the past 50 years, people with mental problems have spent untold millions of hours in therapists' offices, and millions more reading self-help books, trying to turn negative thoughts like "I never do anything right" into positive ones like "I … [Read more...]

A Second Round of Applause for the Book “Bodies”


By Sharon Haywood If you think that body image issues are confined to girls and women in Western society, think again. Susie Orbach, the author of the 1979 groundbreaking bestseller Fat is a Feminist Issue, shines a light on the true nature of our body image afflictions in her latest book Bodies - and it isn't … [Read more...]

New Study: Female Friendships Are Good For Your Health


By Ophira Edut I've long been fascinated with the science behind oxytocin, the "bonding hormone" women release during sex, breastfeeding and even moments of close friendship. Now, a landmark UCLA study by Laura Cousino Klein, Ph.D. and S.E. Taylor, Ph.D. shows that women may release oxytocin during times of extreme stress. … [Read more...]