Talking about Periods: Removing Menstrual Shame for Social Justice

she28campaign

By Sayantani DasGupta In most countries, there is a culture of taboo and secrecy around menstrual health and hygiene. Just think of all those ridiculous commercials for sanitary products that allow you to engage in activities ‘without anyone knowing’ you are menstruating – even if you are wearing white spandex or leaping … [Read more...]

Minnie Mouse Doesn’t Need a Model Makeover

Minnie

By Ragen Chastain When the high-end department store Barney’s decided to collaborate with Disney for its holiday window, Barney’s creative director, David Freedman insisted that, “the important thing to me was always that it had to be authentic. It really had to hit the nail on the head in every detail.” When it came to … [Read more...]

The LEGO Disconnect on Gender

lego-friends-box

By Crystal Smith As most readers may know, there has been a huge uproar over LEGO’s newest product line, LEGO Friends. (Google it. You can’t miss it.) Regular readers [at The Achilles Effect] might also know that LEGO has been one of my favorite targets for a while now. Like the people protesting the LEGO Friends line, I … [Read more...]

Halloween is Frightening When it Sexualizes and Stereotypes

Back in the Day vs. Today

Halloween is the time when goblins come out from under bridges and vampires emerge from creepy coffins. It is also the time when gender and racial stereotypes fly onto the racks of costume shops with frightening speed. It seems with every passing year the line blurs between sexy get ups and age appropriate ones. Sexy women’s … [Read more...]

“Mom, do my legs look fat in these skinny jeans”?

photo from CityPages.com

By Valerie Kusler It's no secret that "skinny jeans" have dominated the women's denim market for the past year or two. But a new trend of marketing skinny jeans to kids has caused quite a stir and concern. Many are wondering whether the trend is bad for kids', especially girls', who already have delicate body image. Will this … [Read more...]

Call for PG Rating of Aussie Tween Magazines

Total Girl Cover, March 2010

"Scrutiny urged for tween magazines" by Jill Pengelley at The Advertiser on May 24, 2010 THE YWCA of Adelaide is calling for a PG rating for "tween girls" magazines, which it says are teaching six-year-olds to be sexually provocative. … [Read more...]

PinkStinks: Challenging Girly Stereotypes

Mark Hall/Getty Images

Not So Pretty In Pink: Are Girls' Toys Too Girly? by Beth Gardiner at Time Twin sisters Abi and Emma Moore noticed a few years ago how different their south London houses looked as Abi's started filling up with her sons' toy dinosaurs and trains and Emma's turned pink and girly with her daughters' playthings. Already … [Read more...]