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Dove and Diversity: Not Just for Women

By Sharon Haywood
Ads for cars, beer, and action movies typically dominate the costly airtime during Super Bowl.  But during The Big Game of 2006, it wasn’t another Bud Light commercial that captivated viewers. Instead, the Dove Campaign for Real Beauty reached an estimated 90.7 million football fans via a 45-second spot that promoted Dove’s Self-Esteem [...]