By Bonnie Rochman, TIME
Starting Oct. 18, thousands of young adults on at least 35 campuses will participate in Fat Talk Free Week, a national campaign to eliminate language that is damaging to students’ body image. The initiative’s motto: “Friends don’t let friends fat-talk.” Participants learn, for example, that when a gal pal asks if those jeans make her butt look big, the best answer may be to persuade her not to ask the question at all. (See 10 myths about dieting.)
The anti-fat-talk campaign is designed first to help people identify the “thin ideal” — essentially a pre-pubescent girl’s body, plus boobs — that is perpetuated by the media and pop culture, and then learn how to reject it in favor of a healthier, more realistic attitude.